Imagine taking a taxi ride that not only gets you from A to B and helps plant trees for your city. That’s the idea behind Ride & Donate, the new campaign by Green SM, Indonesia’s first all-electric taxi service. Running from September 1 to October 1, 2025, every ride offered an easy way to support the planet while enjoying modern, eco-friendly travel. The campaign will culminate with 1,000 trees planted in Pantai Bahagia, Bekasi-leaving a legacy of cleaner air and greener spaces for the community.
The idea is simple yet impactful: each ride is a step toward a greener environment. On October 3, the tree planting will take place in Pantai Bahagia, Bekasi, a coastal area home to fishing families and daily commuters to Jakarta. This new green space will symbolize collective effort to create healthier, more resilient neighborhoods.
For young Indonesians, sustainability is no longer just a trend. From reusable cups to eco-friendly fashion, many are eager to live greener lives. However, balancing school, work, and city routines often leaves little time for direct action. Ride & Donate bridges that gap. It doesn’t require people to change their schedules or spend extra time. By simply booking an electric taxi instead of a regular one, passengers avoid fumes, noise, and gasoline smells, while also helping plant trees for the future.
The environmental benefits are clear. On average, each tree absorbs about 22 kilograms of CO₂ annually. Planting 1,000 trees means removing roughly 22 tons of CO₂ each year, equivalent to taking hundreds of motorbikes off the roads. Every ride during this campaign not only cuts emissions immediately but also contributes to a long-term solution that keeps the city cooler, cleaner, and more livable in the years to come.
Passengers notice the difference right away. Rina, a university student, described her first trip with Green SM: “The car was spacious and modern, the fare was clear and affordable, and the driver was friendly. What surprised me most was how fresh it felt, no smell of gasoline, no smoke, just a calm ride. I realized I wasn’t just traveling; I was contributing to something bigger.”
For families, that “something bigger” also means practical benefits. Parents can finally leave behind the struggle of balancing kids and groceries on motorbikes. Instead, they can enjoy air-conditioned cabins where safety and comfort are priorities. Seniors value smoother, quieter rides, while professionals emphasize the reliability that ensures punctual, stress-free arrivals. These experiences highlight Green SM’s six core strengths. The fleet is made up of modern, all-electric VinFast vehicles that blend comfort with zero emissions. Drivers are professionally trained in safety, eco-friendly driving, courtesy, and passenger care. Transparent fares ensure there are no
hidden charges, while consistent availability allows residents to book whenever they need to. The result is a premium experience offered at prices that stay affordable, making the service practical for everyday use.
What resonates most with Indonesian is reliability. For the local communities, Green SM isn’t about luxury but about dignity and dependability in daily travel. Arif, a factory worker in Bekasi, summed it up: “It feels like being rewarded for doing the right thing. I take a ride, it’s comfortable, and I know a tree will be planted for my city. That makes me proud.”
Beyond personal benefits, Ride & Donate supports Indonesia’s broader vision of a sustainable urban mobility framework and the goals of World Ozone Day on September 16. For residents, every ride becomes part of a collective effort to safeguard the city’s health and future.
Green SM positions its role with humility, viewing itself as a partner to communities rather than just a transportation provider. Deny Tjia, Managing Director of Green SM Indonesia, explained: “Young people have tremendous power to lead change. Through Ride & Donate, we aim to give them a way to incorporate that change into their daily lives. Every trip becomes more than just transportation; it becomes a statement of care for the Earth and future generations.”
Joining the campaign is easy. Residents can book through the Green SM app, call 14068, hail a taxi on the street, or message via WhatsApp at 0818-0526-8689. Until October 1, 2025 every ride has contributed to the 1,000-tree goal. The message is clear: save money, enjoy a safer and cleaner ride, and help plant a greener future.
As Green SM’s cyan taxis glide quietly across the city, their presence conveys a message. Mobility and responsibility can go hand in hand. For families, students, professionals, and seniors, each ride offers more than just convenience. It provides an opportunity to enhance their daily lives while giving back to the community they call home. When the first 1,000 trees are planted in Pantai Bahagia, Bekasi this October, they will stand as living proof that even small choices, like how we travel, can lead to lasting change.
